Desperados

Jack Morton

VP, Creative Director

The Brief

Create an inclusive experiential party concept that engages the Rave to Save app.

The Response

Unique concept that JM curated, where the more steps party goers generate at a gig the more rewards the party received both as a group and individually. At the end of the night the total number of steps is converted into charity donations for LGBTQIA+ & inclusive causes.

My Role
Creative Director overseeing the ACD, ensuring the integrity of the idea remained from concept to delivery.

Results

The experience captured over 14 million dance steps in Ibiza and Germany. Translating into an incredible €137k raised for inclusive charities including Women in Music and Stonewall.