Heineken

Jack Morton
VP, Creative Director

The Brief

Create an inherently Japanese immersive hospitality programme for the guests of Heineken at the Rugby World Cup 2019.

The Response

KANPAI! Which means cheers in Japanese. A celebratory and culturally respectful theme to excite and entertain Heineken guests in Tokyo. A jam packed immersive programme, into the culture including Samurai lessons, Sumo Stable visits, chefs table experiences and exclusive rooftop parties.

My Role
Creative Director, overseeing the designer Eden Kirk to develop a full identity, limited edition bottle wrap, premium gift packages for the guests. Alongside the VIP party aesthetic and experience.