Hoegaarden
The Floating Gaardens
Momentum
Head of Conceptual Design
The Brief
Create an experience that would make adventurous urban drinkers reappraise Hoegaarden in a market increasingly crowded by craft beers
The Response
The Floating Gaardens, a garden barge that brought the brand's story of discovery to east London's canals through unique sound installations and food pairings.
My Role
Senior creative, art direction and design direction. Creation of aesthetics with the senior creative team, logo creation and collateral design. Art direction of boat finish, build and fit out.
Results
- 1,416 beers served
- 41 editorial pieces in 30 titles, from Time Out London to Tatler.co.uk
- Total social reach: 943,574
Awards
- Winner, Event of the Year, Eventex Awards
- Bronze, Age-specific Event, REGGIE Awards
- Highly commended, The Event Awards 2017