M-is
Art Director (Screen Content)

The Brief

Celebrate the second annual Dubai World Cup held at the new stadium on behalf of Sheikh Mohammed ibn Rashid Al Maktoum.

The Response

A full spectacular including giant horse heads full of performers, a bespoke poem, aerial stunts and a digital horse race joining the screen with the pyro around the track.

My Role

Art Director for the 100m LED screen content for the show, curation of 12 short films. Led a team of 20+ to shoot, cut and animate the bespoke content.